Berkshire Record Advertising

Local & International Advertising
The Berkshire Record offers a variety of display advertising  both through its newspaper as well as its popular website.

Hours of Operation:
The Berkshire Record's Display Advertising Department is open:
Monday through Friday
8:30 a.m. – 5 p.m, EST.
Phone – 413-528-5380
Fax - 413-528-9449
Email: ads@berkshirerecord.net

Deadlines:
The deadline for all advertising copy is every Tuesday at 3 p.m.

Print Ad Payments:
Classified advertising may be paid in three methods:
1. Credit Card - Visa , MasterCard, Amex
2. Certified check
3. Cash - must be placed at Record offices

Berkshire Record Rate Cards

Berkshire Record  Rate Card Downloads:

Below are a list of the files that are currently available for download. You may begin the download by clicking on the link.
- 2007 Berkshire Record  Rate Card (PDF)
- 2007 Berkshire Real Estate Guide Rate Card (PDF)

Print Advertising Sections

COVERING BERKSHIRE COUNTY LIKE THE DEW

News/ROP - Retail, Automotive, Financial, and Health.
The News section of the Berkshire Record is a 6 column(12") by 21.5" broad sheet.
Full and spot color is available on a request on certain pages
Ads may be placed in the news section of the newspaper on a space permitted basis.

Business - Financial Institutions, Legal Institutions,
and Business relevant news.
The Business section of the Berkshire Record is a 6 column(12") by 21.5" broad sheet. Full and spot color is available on a request on certain pages
Ads may be placed in the Business section of the newspaper on a space permitted basis.

This Week - Arts & Entertainment and relevant businesses
The This Week section of the Berkshire Record is a 6 column(12") by 21.5" broad sheet. Full and spot color is available on a request on certain pages
Ads may be placed in the This Week section of the newspaper on a space permitted basis.

Sports - Health & Ftiness and Sports Relevant Businesses
The Sports section of the Berkshire Record is a 6 column(12") by 21.5" broad sheet.
Full and spot color is available on a request on certain pages
Ads may be placed in the Sports section on of the newspaper on a space permitted basis.


Internet Advertising

EXTEND THE REACH OF YOUR ADVERTISING
Increase your web presence, quality traffic and website's repeat rate. The Berkshire Record offers local and national businesses the opportunity to broaden and reach a growing global internet market. And by utilizing the reach and readership of BerkshireRecord.net as well as our rich media support (flash, video, etc.), advertisers gain greater marketing flexibility and control over their advertising campaigns.

Leaderboard Ad #1
Placement: Top of Home Page Only
Size: 500 x 100 pixels
File Type: JPEG, GIF, HTML, JAVA, XML
Animation: Yes
Rich Media File Size: Non Flash 30K, Flash 40K
Weekly cost: $300
Package: The home page banner must be purchased with a front page of the Berkshire Record. Print ad measures 10” wide by 2” tall and is in full color. The cost is $1,300 per week.

Leaderboard Ad #2
Placement: News, Arts, Sports, Editorial, Film, Features and Special Section
Size: 768 x 60 pixels
File Type: JPEG, GIF, HTML, JAVA, XML
Animation: Yes
Rich Media: File Size: Non Flash 30K, Flash 40K
Weekly cost: $250
Package: The leaderboard ad must be purchased with a banner ad in the Berkshire Record. Print ad measures 10” wide by 2” tall and is in black and white. The cost is $800 per week. For color, please contact your Berkshire Record sales representative.

Skyscraper Ad
Placement: News, Arts, Sports, Editorial, Film, Features & Special Section
Size: 160 x 600 pixels
File Type: JPEG, GIF, HTML, JAVA, XML
Animation: Yes
Rich Media: File Size: Non Flash 30K, Flash 40K
Weekly cost: $250
Package: The Skyscraper Ad must be purchased with a banner ad in the Berkshire Record. Print ad measures 2” wide by 11.25” tall and is in black and white. The cost is $800 per week. For color, please contact your Berkshire Record sales representative.

Square Ad
Placement: News, Arts, Sports, Editorial, Film, Features & Special Section
Size 250 x 250 pixels
File Type: JPEG, GIF, HTML, JAVA, XML
Animation: Yes
Rich Media: File Size: Non Flash 30K, Flash 40K
Weekly cost: $200
Package: The Square Ad must be purchased with a square ad in the Berkshire Record. Print ad measures 4” wide by 4” tall and is in black and white. The cost is $400 per week. For color, please contact your Berkshire Record sales representative.

Internet Ad Payments:
All internet ads may be purchased individually, or as part of a print advertising  package. Please see above for rates and available packages.

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