GREAT BARRINGTON— Theory Wellness will be opening for recreational sale of cannabis on Friday,making them the first recreational dispensary to open in Berkshire County.
“We’re pleased to share that our dispensary, Theory Wellness in Great Barrington, MA, will be the first dispensary to begin recreational cannabis sales in Berkshire County,” the company said in a statement.
On Friday morning, if everything goes according to plan, adults over the age of 21 will be able to legally purchase cannabis at the location. Since Theory Wellness will be the first in the county to open, CEO Brandon Pollock said they’re preparing for big crowds.
“We are expecting it to be quite busy. We’ve seen roughly a 1,000-plus people at each of the other stores when they opened, so we’re preparing for similar numbers,” Pollock said.
In order to manage the large volume of customers, the store has been working with the town’s Police Department.
“We do have a traffic detail in place with the Great Barrington police, we’ll have three officers, either directing traffic on the road or the different parking lots we’ll be using to make sure it’s as smooth as possible,” Pollock said.
With such a large volume of people expected, the shop has made arrangements with neighboring businesses to utilize their parking.